ABOUT US
Nestled in the vibrant heart of Cape Town, South Africa,where the Atlantic Ocean meets the majestic Table Mountain—100PERSCENT Private Range was born from a deep passion for the art of scent and the beauty of self-expression. As a proudly South African, privately owned company based in Strandfontein, we craft exceptional oil-based fragrances and cosmetics that capture the essence of luxury, longevity, and individuality.
Our journey began with a simple belief: true beauty lies in the subtle, personal stories we wear on our skin. Drawing inspiration from Cape Town’s diverse cultures, sun-drenched landscapes, and rich heritage, we blend premium, ethically sourced ingredients into every product. From our signature perfumes that linger like a whispered secret to indulgent body butters and hand creams, each creation is designed for the modern man and woman who demands quality without compromise.
At 100PERSCENT, we’re more than a brand, we’re a private sanctuary of indulgence.
Committed to sustainability and innovation, we prioritize oil-based formulations for their superior staying power and skin, nourishing benefits, ensuring every application feels like a ritual of empowerment. Join us in celebrating the scents that make you feel 100% you.
VISION & MISSION
Our Mission
To empower modern men & women with luxurious, long-lasting beauty products that celebrate individuality, foster confidence, and honor the natural rhythms of life.
Through our oil-based fragrances and cosmetics, we deliver exceptional quality, ethical craftsmanship, and sensory experiences that inspire joy and self-discovery, rooted in the spirit of Cape Town and accessible to all who seek authentic indulgence.
Our Vision
To redefine premium beauty on a global stage, becoming the go-to destination for sustainable, scent-driven luxury inspired by South Africa’s boundless creativity. We envision a world where everyone discovers their signature aroma, where our products bridge cultures and continents, and where 100PERSCENT stands as a beacon of innovation, inclusivity, and enduring elegance, proving that true luxury is personal, powerful, and profoundly South African.